Typography refers to the art and technique of arranging type (i.e., text) to make written language legible, readable, and appealing when displayed. Typography is a key element in graphic design as it can greatly impact the overall visual appeal and readability of a design.
In graphic design, typography involves selecting appropriate fonts, sizes, colors, and spacing to create a visually appealing and readable layout. Designers use typography to communicate the tone, mood, and message of a design or brand. Typography can also be used to create hierarchy and organization within a design by varying font sizes, weights, and styles.
There are various types of fonts to choose from, including serif, sans-serif, script, display, and hand-drawn. Designers also consider factors such as kerning (the spacing between individual letters), tracking (the spacing between groups of letters), leading (the spacing between lines of text), and alignment.
Overall, typography is an essential component of graphic design that plays a crucial role in creating effective and visually appealing designs.
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